The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles Review

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The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles ReviewWith the low-brow humor of "whazzzzzup" and high-speed editing of MTV-style ads dominating the landscape, it's almost hard to imagine how memorable the quaint multi-sign Burma-Shave ads were. The combination of clever verse and brilliant exposition -- stretching along the wide-open road until the punch line could be delivered -- is unlike any other ad delivery in history.
Author Frank Rowsome, Jr. tells the story of the campaign's creation and life, and provides a listing of all signs from the first in1927 ("Shave the modern way / No Brush / No Lather / No Rub-in / Big Tube 35-c Drug Stores / Burma Shave") through their last in 1963 ("Our Fortune / Is Your / Shaven Face / It's Our Best / Advertising Space / Burma-Shave"). In between is an amazingly clever collection of poems, including contest winners, shorter signs for smaller displays, spin-off tooth powder and lotion jingles, and regional ads.
Great reading for those remembering the signs as well as those who just want to get a smile from some great advertising - one of the USA's most underappreciated art forms.The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles Overview

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